Led Zeppelin, Pink Floyd, The Rolling Stones… These are just few of the names that will always stick in our mind forever, and not only for their music.
Why is it so important to get the name right the first time? That’s simply because you only get one first impression. You have to come up with an original and unforgettable that tells a story. Having said that, you also need to bear in mind the battle of staying visible online. Google and other search engines are amazing tools and can be very beneficial for your online presence, but it can also cause the opposite effect. This will depend a lot on the name you choose.
Before deciding your name, you need to follow these simple guidelines;
- Google the name. Google all the potential names before choosing your favorite. You can simply not pick a name that already exists. It’s plagiarism and you can face a lawsuit. Always do your research beforehand.
- Avoid single words. Single words can lead you astray on Google. Rarely you see artists or bands today use single-word names. If rapper Gucci Mane was called just Gucci, he would come across some difficulties. Be as bold as the band, “Panic! At The Disco”. You simply cannot go wrong with a name like this.
- Go with contrast. This is a creative and fun way of finding an interesting artist name. Mix words with opposite meanings. Take these artists and bands as examples; Led Zeppelin – heavy vs light, Iron Butterfly – hard vs soft, Guns ‘n Roses – ugly vs beautiful, etc. An example can be “Rapid Tortoise”, or “Wet Dessert”. This will create enough diversity and uniqueness to your name for it to stand online.
- Be international. If you want to stick with your actual name, try to make it more international if needed. This of course depends on how far you want to go with your music. If your name is difficult to pronounce, with foreign letters, you need to appeal to the rest of the world by making your name more user friendly. If you have, for instance, Norwegian letters in your name, it will be quite impossible to search the name on a non-Norwegian keyboard.
- Avoid too common names. This contradicts a little bit with the previous point. However. Using too common names will give you a lot of competition online. Save the hassle and go for something unique.
Written 11th of October by guest author Astrid Sæbø.